A business brunch that reached a Chinese market
Updated: Jun 6, 2019
Back in April we worked on a Business Brunch that offered the chance to gain coverage in China. Here's what happened...
Comms Kick client Birdsall House is a stately home steeped in history which launched as a wedding and events venue in April 2018 (Comms Kick managed the launch campaign).
To celebrate one year since opening I worked with them on a Business Brunch. We invited businesses from across the region to enjoy mocktails, cocktails and coffee from Yorkshire Bartender, brunch canapes from Coe Catering with styling from Rebel Roses and stationery from Lonetree.
Attendance was by invitation only and Birdsall commissioned Lonetree to design and print postal invites. This gave the event a really exclusive feel and got a delighted reaction from other businesses, press and bloggers alike.
The event also offered the opportunity for me to connect some of my own contacts with the stately home and I was particularly focused on reaching an international market.
My brief so far has been to focus on the wedding industry and to attract more couples to visit the venue for a show-around while planning their wedding day. One target market within this brief is Chinese couples. Since the ‘Asian King of Pop’ Jay Chou held his wedding reception at the nearby Castle Howard in 2015, North Yorkshire has been a highly regarded wedding destination. In fact, so many Chinese tourists now visit the county specifically because of the pop star that it’s been given a name in the marketing sector: ‘The Jay Chou Effect’.
When, as Communications Manager for York Theatre Royal, I was working on the communications campaign for The Railway Children, I attended a training day with Visit Britain which focused on attracting Chinese visitors to your organisation. I also worked on appealing to a Chinese audience during my time as part of the marketing team at Giggleswick School.
Ahead of the Business Brunch I reconnected with contacts made via Visit Britain and was delighted when they accepted. The result was coverage about the event, the history of the house and what it can be hired for on Weibo and WeChat. Read the article here.