Chloë H Ward
The Summer Slowdown
If you're seeing a slump of engagement or reach on social media, less visits to your website, or other comms tactics not having the response you expected...don't worry, it's August. August has always been a slower month for most sectors, in fact, Forbes have a name for it: The Summer Slowdown. People head off on holiday, (even if it is in the UK this year),they are off with their family, they are indulging in lighter evenings, they get back to nature. With smartphone usage skyrocketing during lockdown there's also evidence that more people than ever are using this time for a digital detox too. Of course, some sectors (visitor attractions, higher-education, hospitality and tourism) would expect to see more engagement with their audience at this time but otherwise this is a good month to plan ahead and not worry too much about analysing your marketing.